Love the Neon, Hate the Meat!

A modern vision in brown, pink, gold and orange! Now dismantled, this towering sign boasts a hypnotic circumference of tiny bulbs and a western-style typeface that together form a glowing "10-gallon hat," a luminous structure that until recently, stood as a lone, neon masterpiece presiding over the sea of comsumeristic mayhem dubbed McFrightmare Road. This variety of Arby's sign is an endangered species of roadside advertising--sadly replaced by the diminutive red and brown plastic, neon-less version (seen dotting similarly nullifying suburban thoroughfares, such as the South Hills' Banksville Road), and I've attempted to capture its flair on film from Scranton to Spokane. A smaller version still stands along Route 51 in Brentwood.