fresh popcorn productions

observations and obsessions, in print and pictures. roadside ramblings, from the pavement to the pasture.

Monday, January 30, 2006

Love the Neon, Hate the Meat!

A modern vision in brown, pink, gold and orange! Now dismantled, this towering sign boasts a hypnotic circumference of tiny bulbs and a western-style typeface that together form a glowing "10-gallon hat," a luminous structure that until recently, stood as a lone, neon masterpiece presiding over the sea of comsumeristic mayhem dubbed McFrightmare Road. This variety of Arby's sign is an endangered species of roadside advertising--sadly replaced by the diminutive red and brown plastic, neon-less version (seen dotting similarly nullifying suburban thoroughfares, such as the South Hills' Banksville Road), and I've attempted to capture its flair on film from Scranton to Spokane. A smaller version still stands along Route 51 in Brentwood.


Blogger pingting said...

Back in the day when I enjoyed beef products and actually ate them, I never liked
Arby's roast beef sandwiches. Always thought they were rather like rubber. I am familiar with
this sign, as I grew up in the NH and we (my family) drove passed it often on the way to
McDonalds. I always loved the sign however. It looks particularly lovely when you
click to view it larger. It glows + sparkles.

9:49 PM  

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